Deaf Awareness Week

This week is Deaf Awareness Week. It aims to raise awareness of the needs of the 1 in 6 Deaf or hard of hearing people in the UK. This year’s theme is acquired deafness.

Acquired deafness is generally seen as a result of ageing due to degeneration of sensory cells. But acquired deafness can also come from meningitis, measles and mumps; injury to the head or ear; excessive noise both occupational and recreational, regular attendance at concerts, nightclubs, bars and sporting events.

Our top tips for communicating with deaf people can be found at

Since 2019 Direct Access has been supplying and installing hearing induction loops. A hearing aid amplifies all sounds, including any background noise. In busy environments this makes it difficult for users to understand speech or conversation. Induction loop systems overcome this problem. Speech is picked up through a microphone, converted to magnetic impulses by the driver and transmitted via a loop aerial. This magnetic signal is picked up by the telecoil within hearing aids and converted back to speech. For more information check out our range at